Career highlights

A look at my experience, roles, and the projects I’ve shaped.

Experience

Luno – Senior Product Designer

May 2022 – Present

  • Led the design of Staking, South Africa’s first product of its kind.

  • Expanded the product launch into Malaysia & Nigeria, increasing adoption in key markets.

  • Conducted customer research and design sprints, shaping strategy and cross-functional alignment.

  • Redesigned payment setup, removing friction in card management and shifting payment methods earlier in the flow, improving seamless onboarding and overall conversion.

Rank Interactive — Product Designer

Jan 2020 – May 2022

  • Led user research and usability testing to inform product design decisions.

  • Presented insights to global stakeholders, influencing product direction.

  • Contributed to a scalable design system to streamline workflows.

Shifttech (Stride Gaming) — Lead UI & Digital Designer

Sep 2014 – Jan 2020

  • Partnered with developers on mobile games, delivering polished UI solutions.

  • Designed intuitive interfaces across web and mobile, maintaining brand consistency.

  • Aligned cross-functional teams and stakeholders to ensure smooth execution.

Earlier Roles: Digital, Graphic & Web Designer

Education

  • Interaction Design Foundation, User Experience Design (2020–2021)

  • City Varsity, Diploma in Multimedia Design & Production (2003–2004)

  • Proficient in Figma, Adobe Creative Suite, and Framer.

  • Strong understanding of user-centered design principles.

  • Ability to conduct comprehensive user research and usability testing.

  • Excellent problem-solving skills and attention to detail.

Key skills

  • User Research & Testing

  • Design Sprints & Workshops

  • Product Strategy & Experience Optimisation

  • UX/UI Design

  • Prototyping

  • Stakeholder Communication & Presentations

Always happy to chat

Let's about talk projects, collaborations, and creating products that make a difference.

Always happy to chat

Let's about talk projects, collaborations, and creating products that make a difference.

Always happy to chat

Let's about talk projects, collaborations, and creating products that make a difference.

Always happy to chat

Let's about talk projects, collaborations, and creating products that make a difference.

Copyright 2025 by Natali Jones

Copyright 2025 by Natali Jones

Copyright 2025 by Natali Jones

Copyright 2025 by Natali Jones